Internet Marketing Services
Basically in any simple form, Internet Marketing is Marketing done Online which implies to all forms of customers’ acquisition, retention and continuous sales that maybe achieved by leveraging and optimizing the Internet. It involves any form of marketing solution on the WWW (World Wide Web).
INTERNET MARKETING OUTLINES
- Internet Marketing Services
- The Understanding Behind Internet Marketing
- SEO (Search Engine Optimization)
- So, What is SEO?
- Tips on SEO and Backlinks
- Search Engine Marketing (SEM)
- Keywords: The Foundation of Search Engine Marketing
- Content Marketing
- Social Media Channels
- Internet Marketing Strategies on Social Media Channels
Internet Marketing is an umbrella term for all marketing engagements, activities and interactions that come up online or through online media channels
Internet Marketing is also known as Online Marketing, Digital Marketing, E-Marketing.
The primary purposes of Internet Marketing is to meet prospects at their comfort zones by generating potential customers and creating sales conversion.
The Understanding Behind Internet Marketing
Billions of people interact with the internet either as a consumer or creator of content and the internet gives them values as they deeply require. The first step most internet users take is to search for information, answers to questions or puzzles hence, they check any available search engines. This brings us to the Beginning of Internet Marketing.
SEO (Search Engine Optimization)
The beginning of Internet Marketing is SEO (Search Engine Optimization) which implies placing your business services to users on every search engines such as Google Yahoo Bing etc
This is because “Google receives over 63,000 searches per second on any given day. That’s the average figure of how many people use Google a day, which translates into at least 2 trillion searches per year, 3.8 million searches per minute, 228 million searches per hour, and 5.6 billion searches per day”
Originally, Google created algorithms to help people find their way around the ever-growing amount of online content. Today, Google is a powerhouse that continues to innovate and improve the virtual world. Its ongoing success story is a result of its dedication to keep getting better, which is why it’s the go-to search engine and arguably the most trusted source of information out there. See reference
So What is SEO?
Search engine optimization is highly important, necessary and shouldn’t be undermined, avoided or neglected.
SEO involves keywords researching, optimizing for keywords, using title and header tags, meta descriptions and using great content. It’s about creating content that both Google and your readers engage in.
Search Engine Marketing (SEM)
Search Engine Marketing (SEM), which may imply the paid version of SEO. This is because there are marketers who pay search engines to display their advertisements (Ad) in the search result on some stated keywords once they are searched. This gives the marketers the opportunities to show their services and products with the aim of driving traffics to their websites, generating leads, or promoting some products.
Search engine marketing deals with marketing a business (products or services) using bids on business related keywords that users input into various search engines Google, Yahoo and Bing when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.
These ads, often known by the term pay-per-click ads, come in a variety of formats. Some are small, text-based ads, whereas others, such as product listing ads (PLAs, also known as Shopping ads) are more visual, product-based advertisements that allow consumers to see important information at-a-glance, such as price and reviews.
Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase. No other advertising medium can do this, which is why search engine marketing is so effective and such an amazingly powerful way to grow your business.
Keywords: The Foundation of Search Engine Marketing
Keywords are the foundation of search engine marketing. As users enter keywords (as part of search queries) into search engines to find what they’re looking for, it should come as little surprise that keywords form the basis of search engine marketing as an advertising strategy.
SEM Keyword Research
Before you can choose which keywords to use in your search engine marketing campaigns, you need to conduct comprehensive research as part of your keyword management strategy.
First, you need to identify keywords that are relevant to your business and that prospective customers are likely to use when searching for your products and services. One way to accomplish this is by using WordStream’s Free Keyword Tool, Google Keyword Planner or even Ubersuggest
While people will search the internet daily to get answers good content is also key and important in Internet marketing. Hence we will have to discuss Content marketing.
Content Marketing implies creating valuable piece of content to persuade, influence, engage your potential customers. Most content marketing aims to give information value and grab the interest of the audience via the internet.
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Contents maybe text such as;
ANIMATION & INFOGRAPHICS
which also serve as solving problems, guides, showing “how to”, educating, entertaining, modeling etc
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” Neil Patel
By implication, It means that content marketing is a “long-term strategy” that focuses on building a strong relationship with your target audience by giving them high-quality content that is very relevant to them on a consistent basis.
Eventually, when customers make a purchase decision, their loyalty already lies with you. They will purchase your product and prefer it over competitors’ options.
In contrast to one-off advertising, content marketing shows that you actually care about your customers.
Today, more than ever before, people want to feel like you care about them. The world is louder and noisier than ever before, and attention is our most valuable resource.
Keep that in mind as we take a look at some of the different types of content marketing.
There are also a range of social media management tools that help businesses to get the most out of the social media platforms listed above. For example, Buffer is a platform of social media management tools, which can help you achieve success with your social media marketing. Whether you want to build a brand or grow your business, we want to help you succeed
Internet Marketing Strategies on Social Media Channels
Before you dive right in and publish something on social media, let’s take a step back and look at the bigger picture. The first step is to think about your social media strategy.
What are your goals? How can social media help you achieve your business goals? Some businesses use social media for increasing their brand awareness, others use it for driving website traffic and sales. Social media can also help you generate engagement around your brand, create a community, and serve as a customer support channel for your customers.
Which social media platforms do you want to focus on? The major social media platforms, mentioned above, are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. There are also smaller and up-and-coming platforms, such as Tumblr, Tik Tok, and Anchor, and social messaging platforms, such as Messenger, WhatsApp, and WeChat. When starting out, it’s better to pick a few platforms that you think your target audience is on than to be on all platforms.
What type of content do you want to share? What type of content will attract your target audience best? Is it images, videos, or links? Is it educational or entertaining content? A good place to start is to create a marketing persona, which will help you answer these questions. And this doesn’t have to be fixed forever; you can always change your strategy according to how your social media posts perform.
To help you create a great social media strategy, here are our long-form, step-by-step guides on creating a social media strategy and social media marketing plan.
2. Planning and Publishing
Social media marketing for small businesses usually starts with having a consistent presence on social media. Close to three billion people (3,000,000,000!) use social media. By being present on social media platforms, you give your brand an opportunity to be discovered by your future customers.
Publishing to social media is as simple as sharing a blog post, an image, or a video on a social media platform. It’s just like how you would share on your personal Facebook profile. But you will want to plan your content ahead of time instead of creating and publishing content spontaneously. Also, to ensure that you are maximizing your reach on social media, you need to publish great content that your audience likes, at the right timing and frequency.
There are now a variety of social media scheduling tools, such as Buffer Publish, that can help you publish your content automatically at your preferred time. This saves you time and allows you to reach your audience when they are most likely to engage with your content.
3. Listening and Engagement
As your business and social media following grow, conversations about your brand will also increase. People will comment on your social media posts, tag you in their social media posts, or message you directly.
People might even talk about your brand on social media without letting you know. So you will want to monitor social media conversations about your brand. If it’s a positive comment, you get a chance to surprise and delight them. Otherwise, you can offer support and correct a situation before it gets worse.
You can manually check all your notifications across all the social media platforms but this isn’t efficient and you won’t see posts that didn’t tag your business’s social media profile. You can instead use a social media listening and engagement tool, such as Buffer Reply, that aggregates all your social media mentions and messages, including posts that didn’t tag your business’s social media profile.
Along the way, whether you are publishing content or engaging on social media, you will want to
know how your social media marketing is performing. Are you reaching more people on social media than last month? How many positive mentions do you get a month? How many people used your brand’s
# hashtag on their social media posts?
When you have more funds to grow your social media marketing, an area that you can consider is social media advertising. Social media ads allow you to reach a wider audience than those who are following you.
Social media advertising platforms are so powerful nowadays that you can specify exactly who to display your ads to. You can create target audiences based on their demographics, interests, behaviors, and more.
When you are running many social media advertising campaigns at once, you can consider using a social media advertising tool to make bulk changes, automate processes, and optimize your ads.