Facebook has not just become a social media tool for inter-connectivity across the globe but as a result of database collection of users, the platform has also become a great resource bank for potential customers when talking about digital marketing channels.
With 2.41 billion monthly active users as of the second quarter of 2019, Facebook is the biggest social network worldwide. Hence, there is always a potential customer for your business model.
To start with having a Facebook Account as a social media user is a great opportunity to meet, interact, associate and get together with friends and family across the globe and even meet up other “Friends of Friends”.
However, as a business, entrepreneur or start-up, Facebook has Pages, Groups, Ads Manager Account to avail you the potential reach of your targeted audience in your desired geographical location (World-Wide)
To optimize this opportunity, you have to invest more attention to understanding your digital marketing skills.
We have put together a tutorial guide on Facebook Page and its potential benefits to business owners