10 Things You Should Expect From Your IT Copywriter Anyone who’s ever tried marketing IT products or services knows that it’s a specialist field. Your customers in the IT industry have very unique and specific requirements, and that means you do too. In order to write compelling copy around your offering, you need a copywriter …
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10 Things to Expect from Your SEO Copywriter From the perspective of a business owner, webmaster, or marketing manager, the change exhibited by the Internet is profoundly exciting, yet profoundly disturbing. The information (and misinformation and disinformation) it offers, the business benefits it promises, and the rules it is governed by change at such a …
9 Essential Items Your Website Copywriter Must Know About Your Business BEFORE Writing a Word – Alan Richardson …And if he’s not asking, you don’t want him writing for you. It’s pretty much a given…when you hire a copywriter for your newly designed web site, your getting someone with above average writing skills. But the …
7 Essential Tips for Reviewing Copy Nothing can turn strong copy into a 97-pound weakling faster than a flawed review process. The result is severely handicapped marketing efforts and, alas, fewer sales. How can you avoid this dire marketing situation? By having a smart and consistent review process that preserves the selling power of your …
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5 Must Have Questions In A Sales Letter – Must Know People have included all kinds of sales pitch in their sales letter but sometimes still wouldn’t achieve the results they want. The importance of a sales letter is likened to having a shop to sell cars. If the looks of your shop isn’t delivering …
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2 “Must Know” Copywriting Secrets that Guarantee Success! Copywriters often disagree on whether a short sales piece with lots of white space is better or whether long and detailed is the way to go. The long and short of the debate is this… understand your potential audience what type of buyer are you targeting? There …
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